To enhance PRIMO's physical brand identity I designed a range of furniture primarily for Tradeshows in addition to Workshops and POS.
The range consists of a play table, stools and shelving display unit. I designed the furniture to be transportable both locally and internationally and easy to assemble through a bolt secured system.
Mojo Nation 100 selected me as a 'Rising Star' for the design of the shelving system.
Play Table and Stools were fabricated by Open Desk
Shelving System was engineered and fabricated by Mark & Make
The Play Table consists of 9 CNCd Birch ply components and is secured with 16 bolts.
Each leg slots into its own seperate brace, both being secured to the underside of the playtable.
The table has PRIMOs signature, award-winning 1x1m world map grid routed on the top, along with some of their favourite tile elements, giving life and personality to the system.
The Stools consist of 9 CNCd Birch ply components and is secured with 16 bolts.
Each leg slots into its own separate brace, both being secured to the underside of the seat.
PRIMOs kite-mark logo is rasterised on the seat for additional brand visibility.
The shelving system consists of 3 CNCd Birch Ply components; storage box, bottom shelf & top shelf and is secured with 4 bolts.
The shelves are housed in the storage box, the shelves stack on top of the storage box and locate using the bolt points.
The storage box allows for additional items to be transported safely to events & can store up to 16 Cubetto playsets.
PRIMOs logo is routed on the front face for enhanced brand visibility.
3x3m Furniture layout.
The bolt system allows the furniture to be easily assembled with just an allen key.
World map illustrations routed into the Play Table