We wanted to use embossing as a decorative element for the band. Design variations and colour-ways were explored, opting for a deconstructed PRIMO logo pattern.
       
     
Untitled-1-01.jpg
       
     
 With the doodle band kids can attach pens, paintbrushes, chalk etc... to their Cubetto allowing them draw with code!
       
     
 The set includes a black and white map, 6 machine washable Carioca markers, a manual, black & white colouring in book & doodle band!
       
     
       
     

Inspired by Seymour Papert’s Logo Graphics we teamed up with Carioca, an Italian pen & marker manufacturer to create the 'Colouring Pack'. I designed & specced manufacture of the 'Doodle Band'; an elastic band for attaching markers onto Cubetto allowing the user to draw and colour with code!

 We wanted to use embossing as a decorative element for the band. Design variations and colour-ways were explored, opting for a deconstructed PRIMO logo pattern.
       
     

We wanted to use embossing as a decorative element for the band. Design variations and colour-ways were explored, opting for a deconstructed PRIMO logo pattern.

Untitled-1-01.jpg
       
     
 With the doodle band kids can attach pens, paintbrushes, chalk etc... to their Cubetto allowing them draw with code!
       
     

With the doodle band kids can attach pens, paintbrushes, chalk etc... to their Cubetto allowing them draw with code!

 The set includes a black and white map, 6 machine washable Carioca markers, a manual, black & white colouring in book & doodle band!
       
     

The set includes a black and white map, 6 machine washable Carioca markers, a manual, black & white colouring in book & doodle band!