Inspired by Seymour Papert’s Logo Graphics we teamed up with Carioca, an Italian pen & marker manufacturer to create the 'Colouring Pack'. I designed & specced manufacture of the 'Doodle Band'; an elastic band for attaching markers onto Cubetto allowing the user to draw and colour with code!
We wanted to use embossing as a decorative element for the band. Design variations and colour-ways were explored, opting for a deconstructed PRIMO logo pattern.
With the doodle band kids can attach pens, paintbrushes, chalk etc... to their Cubetto allowing them draw with code!
The set includes a black and white map, 6 machine washable Carioca markers, a manual, black & white colouring in book & doodle band!